Taking the first step towards your investment journey can be daunting. There are different plans to consider, each with their own benefits. If you’re researching your options and wondering if an ISA is right for you, Shepherds Friendly are here to help. We have a variety of investment plans to suit different needs, and helpful guides to help you kickstart your investment journey.
What is an ISA?
An ISA (individual savings account), is a tax-efficient savings account for United Kingdom residents, designed to allow you to save or invest your money without paying any tax on the interest you may earn from your investment.
Each year you’re given an annual ‘ISA allowance’, which is the total amount you can invest without being taxed. As of the 2025/26 financial year, this limit is £20,000. This annual ISA allowance can be used in one type of ISA or spread across multiple plans.
While investing in an ISA is one option, some may choose to save or invest in a different product. Whether it’s a different type of ISA, such as a cash ISA or a standard cash savings account. There are some key differences between the different types of ISAs and investment or savings accounts.
A savings account or cash ISA has less risk than a stocks and shares ISA, as your money isn’t invested in stocks, bonds or other assets. However, while there’s less risk there is also less room for growth, and you may find that your initial investment isn’t worth as much as it used to be due to inflation. For more information, check out our guide ‘What is an ISA?’
Who can benefit from an ISA?
Any UK resident can benefit from an ISA if they’re trying to secure their financial future. Many of us have long-term savings goals that we want to achieve. These big goals often take years to achieve, and an ISA can help you reach these.
When you invest your money in an ISA over a medium to long-term, you allow your investment the potential to grow and don’t have to pay any tax on the returns your plan makes.
Children can also benefit from an ISA as parents can open a Junior ISA from the moment they’re born. They will then have 18 years to invest money towards their future, allowing their investment to grow over a longer period before they’re gifted with a tax-free lump sum on their 18th birthday.
The different types of ISA
There are a variety of different types of ISA, each suited to different people depending on their saving and investing needs.
- Cash ISAs allow you to save with an agreed interest rate, without paying any income or capital gains tax on the interest earned. These are better suited for those wanting a lower risk savings option.
- Stocks and shares ISAs are invested in stocks, bonds and trusts and allow you to not pay any income tax or capital gains tax on any returns on your investment. They have more risk when compared to a cash ISA, but there can be higher returns when invested for the long-term.
- Lifetime ISAs (LISAs) are best suited for those saving for their first home or retirement. They allow you to save or invest up to £4,000 each financial year and come with a 25% government bonus.
- Innovative Finance ISAs (IFISAs) allow you to invest in peer-to-peer lending, which could either be a business, individual or property developer. Your funds will be tied up for an agreed period, after which it will then be paid back along with interest.
- Junior ISAs are a tax-efficient investment plan, with the key difference being only parents or guardians can open the plan to make investments for their child’s futures.
Shepherds Friendly provides a selection of tax-efficient stocks and shares ISAs: our Investment ISA and Stocks and Shares ISA. Plus, a Junior ISA for parents and guardians. For more information, take a look at our guide on ISA options.
Stocks and shares ISA
A stocks and shares ISA is a tax-efficient way to invest in stocks, bonds, funds and other various assets classes. As this is an investment plan you may find that you get less than the total amount you put in, however, there is potential for higher returns when compared to a cash ISA. This is why it’s recommended to invest over the medium to long-term to give your investment time to grow and to recover if there’s been poor market performance.
Junior ISA
A Junior ISA is designed for parents and guardians to save or invest towards their child’s future, allowing them to be gifted a tax-free lump sum on their 18th birthday. This can be used towards big life goals, like funding their university education, a deposit for their first home, or first car.
On the other hand, if they would like to continue investing to grow their fund further, they can take control and directly transfer it into an adult ISA. The money in a Junior ISAs can be saved in either cash Junior ISA or invested in a stocks and shares Junior ISA, like how it is with adult ISAs. Remember when you invest, your capital is at risk.
What an ISA can do for you
An ISA can give you peace of mind for your financial future and the freedom to achieve your long-term financial goals. When you invest, any investment growth or interest made from a stocks and shares ISA is tax-efficient, so you won’t pay any tax on any capital gains.
Furthermore, you also have the option to save alongside your investment in a cash ISA, however your yearly ISA allowance will be split between any ISAs you have. Remember, when you invest your capital is at risk.
Benefits of opening an ISA
Opening an ISA benefits both you, and your finances as it will help you work towards your savings or investment goal and give you a greater sense of money management. Additionally, as ISAs can be managed on your behalf, it’s an easier way to invest your full ISA allowance without paying any additional tax on capital gained.
Another benefit is, there are no age restrictions when it comes to investing in an ISA, you simply have to be aged 18+, and if you pass away, the proceeds of your ISA can be part of your estate and transferred to the beneficiary.
In summary, if you have a savings goal you want to achieve, there are a variety of choices that could be for you. Whether it’s a cash ISA, stocks and shares ISA, lifetime ISA, innovative finance ISA or junior ISA, each plan has its own ISA benefits, and you should consider what’s suitable for you and your needs.
No matter which you choose, the earlier you start investing for your future the better, as this will give you a head start and your money more time to grow over the long-term.
Be sure to read through our Important Information Guides for our Investment ISA and Stocks and Shares ISA. Remember that when you invest, your capital is at risk.
More information about stocks and shares ISAs
Important things to consider
- Past performance cannot be taken as a guarantee of future returns.
- Inflation and making regular withdrawals may affect the purchasing value of your investment in the future.
- HM Revenue and Customs may change the tax status of an ISA in the future.
- For our Investment ISA, investment growth is by means of bonuses. Bonus rates are added quarterly, and they may vary depending on the performance of our investments. In some instances, we may not pay a bonus at all.
- For our Investment ISA, if you have been invested through periods of poor investment performance, and you leave the fund, you may get back less than the current value of your plan. This is known as a Market Value Reduction (MVR).
- For our Stocks and Shares ISA, investment growth is dependent on the performance of the assets within the chosen fund, the value of which can go down as well as up, and you may get back less than you invest.
When you take out an investment product with us your capital is at risk. All references to taxation are to UK taxation and are based on Shepherds Friendly Society’s understanding of current legislation and H M Revenue and Customs practice which may change in the future. Please ensure that you read the full terms and conditions, which are available from your financial adviser or by contacting us directly.
Please note: No advice has been given by Shepherds Friendly Society, and if you are in any doubt as to whether an investment plan is suited to your needs, then you should contact a financial adviser. There may be a charge for financial advice, and the cost should be confirmed to you before any advice is given.