We’re excited to announce that we’ve launched the second phase of our first national brand campaign, bringing our message of support for life’s milestone moments to audiences across the UK.
With billboards now live in major cities including Greater Manchester, Leeds, Liverpool, Birmingham, Sheffield and Cardiff, the campaign is designed to emotionally connect with people at key stages in their lives, just as we’ve done for our members for nearly 200 years.
Along with the expansion of TV advertising to new regions, plus radio ads now airing on LBC, Heart 70s, Heart 80s, Heart Digital, Smooth Digital, and digital music streaming platforms, we’re reaching even more people with our member-first message.
Following the success of our first-ever TV advert, the campaign carries forward the theme of “milestone moments”. Those special life events, like purchasing a first home, having a baby, picking up a new car, or booking a dream holiday.
For members, this campaign is more than just advertising; it’s a reaffirmation of our commitment to putting them first. By highlighting the moments that matter most, we’re showcasing that our investment and insurance plans are designed to support our members through life’s meaningful moments.
The first phase of the campaign saw impressive results, including a 17% increase in brand awareness in the South-East and a 362% uplift in web traffic.
Zac Chetwynd, our Senior Head of Marketing, said:
“This second phase of the campaign continues putting members at the centre of everything we do, showing how Shepherds Friendly is here to celebrate and support our members through key life moments.”
