We’re proud to announce that Shepherds Friendly has won Best Over 50s Life Insurance Provider at the YourMoney.com Personal Finance Awards 2024.

YourMoney.com, a financial guidance website, is there to guide consumers through every stage of their financial lives from banking to insurance to investment, help consumers understand money, and aim to inspire and educate them.

This is the 26th year that these awards have taken place, making them one of the longest standing in the industry. The awards receive hundreds of submissions from organisations across the personal finance space and each entry goes through a rigorous two-stage judging process.

First, they are shortlisted based on the competitiveness of price and structure. Then each category is judged by a panel of readers who mystery shops each company to benchmark the quality of service they provide.

Our Senior Marketing Manager, Liam Cross was thrilled with the outcome, he said:

“Being acknowledged in the prestigious YourMoney.com Personal Finance Awards shows our commitment to providing clear, fair products that make a positive difference to our members’ lives.

“Our straightforward and affordable Over 50s Life Insurance gives plan holders’ peace of mind knowing that their affairs will be in good hands should the worst happen.

“The service we provide to our members is always at the top of our priorities list. We will continue to work hard and adapt to make it the best it can be.”

You can learn more about our Over 50s Life Insurance here: shepherdsfriendly.co.uk/over-50s-life-insurance