Grannynet, a leading source of information and online community for grandparents, has recently launched a section of their website solely dedicated to helping their users navigate the “minefield” of personal finances.

The new Money section, which deals with everything from finding a job after 50 to saving for grandchildren, is brought to users in association with Shepherd’s Friendly.

Verity Gill, founding director of Grannynet, said of the new partnership: “Grannynet has always responded to the changing needs of the modern day grandparent, so we felt that now was the perfect time to help them out with the minefield that is their finances. Whether they are trying to find the best way to build a nest egg for their grandchildren’s future, or are concerned about their own retirement pot, we wanted to make sure that we had the right information on Grannynet for them. So we decided to team up with the experts at Shepherds Friendly who have been helping families with their finances since 1826. With their brilliantly easy to read articles in our all new Money section, they have made an ideal partner for us to ensure that grandparents get the right information at the right time for them.”

Shepherd’s Friendly has helped families plan their finances and work toward their financial goals for nearly two centuries, while Grannynet is one of the first social networking sites for UK grandparents in existence.

Together, the two companies combine knowledge of finance with the knowledge of what the modern grandparent needs in order to bring thousands of web users expert tips, tricks and advice about how to navigate the personal finance landscape. The articles are hand-picked to be easy to understand, deal with timely topics, and truly make Grannynet a ‘one-stop-shop’ for UK grandparents seeking information, community, and support as their lives and finances change.

Kim Harris, Managing Director of Shepherd’s Friendly said: “We are delighted to be working with Grannynet. Both companies share a commitment to raising awareness and offering support in the minefield topic of personal finances. We believe this partnership will benefit the audience that Grannynet serves, allowing us a seamless ability to join forces and form a natural partnership for all Grannynet users.”