On Sunday, 2nd December 2012 Shepherds Friendly will feature in a new magazine called Mini-Kin, which is distributed by the Sunday Telegraph.

The Mini-Kin supplement, which is also available online, in print and through social networks such as Pinterest, Twitter and Facebook offers help, support and advice to parents on their children’s foundation years.

The Mini-Kin campaign is committed in helping to make the best of the opportunities presented during pregnancy and the first five years of a child’s life to set them on course for success. The first few years of a child’s life are fundamentally important. Evidence tells us that they shape children’s future development, and influence how well children do at school, their on-going health and wellbeing and their achievements later in life. All young children, whatever their background or current circumstances, deserve the best possible start in life and must be given the opportunity to fulfil their potential.

Within the article Shepherds Friendly offers Mini-Kin readers a friendly approach to saving for their child’s education, explaining why saving with a friendly society such as Shepherds Friendly makes complete financial sense. Due to its mutual status Shepherds Friendly University Savings Plan provides its members with a number of benefits such as maintenance during sickness and tax exemption allowances, which help to enhance investment on the parent’s returns.