dad holding baby saving for children with a child's saving plan

Mutual Society Shepherds Friendly has teamed up with to provide tax-efficient saving products to UK families.

The new commercial partnership aims to raise awareness of the benefits of saving, using Bauer Media’s Mother & Baby online platform. The two firms are expecting a long and mutually beneficial partnership  as both organisations have a similar ethos of helping families. re-launched earlier this year, with a new design, navigation and comprehensive review section.  The print incarnation of Mother & Baby celebrates 60 years of providing trusted parenting advice in early 2016. The child savings section of the website offers the tax efficient Junior ISA from Shepherds Friendly Society.

Max Jarrold, Digital Marketing Manager at Shepherds Friendly Society, said:

“We are thrilled to be able to help young families with their financial future through  In teaming up with Bauer Media we have been able to create a service which is mutually beneficial for us at Shepherds Friendly, Bauer Media and visitors to their website.

“As an extra ‘thank you’ for choosing us, we are offering everyone who takes out a plan with us through a £30 Love2Shop voucher code, which can be used in a variety of high street shops.”

Georgia Carrano, Digital Business Manager at Bauer Media, said:

“Visitors to are looking for trusted content which is useful, friendly and relevant.  We are pleased to be partnering with Shepherds Friendly Society to offer a range of savings plans which will appeal to our audience of savvy mums with young and growing families.”

As of 17th January 2024, Shepherds Friendly are no longer offering a Love2shop voucher for the Stocks and Shares ISA and Junior ISA.